” Dhirubhai Ambani, founder, Reliance Industries”To be successful, you need to have your heart to your business, and your company in your heart. ” Thomas Watson, Sr. , former CEO, IBMAlmost everything worthwhile includes with it some sort of risk, whether it’s starting a new business, even if it’s leaving home, whether it’s getting married, or even if it’s flying in space. Chris Hadfield, astronautHappy employees result in happy customers, which ends up in more earnings. Vaughn Aust, EVP of Integrated Solutions, MarketStar”Employees want to feel encouraged by their leaders. hire individuals who will lead by example. In 2007 Goodyear entered into a analysis collaboration with case study solution commercial biochemical firm Genencor of Palo Alto, Calif. , a subsidiary of Danisco, a Denmark based food element company to broaden microbes that may grow case study solution isoprene monomer, or what case study answer agency calls BioIsoprene, says Rich LaDuca, senior director of enterprise development at Genencor. Goodyear will use case study answer BioIsoprene to cook up a synthetic rubber that mimics herbal rubber, which is composed of polymerized herbal isoprene. The biotech firm will offer to produce case study answer sustainable chemical to other tire manufacturers besides. A analysis group at Oregon State University lately stated that microcellulose, or microcrystalline cellulose, which could be made from a lot of plant fibers, provides a promising alternative to case study answer heavy and expensive silica mineral fillers now used to reduce tires’ rolling resistance. The light-weight microcellulose could save much more fuel.